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Urban Ritual began in 2018 in the heart of the San Francisco Bay Area, a place known for its vibrant culture, innovation, and diversity. It was here that we set out to redefine boba tea, not just as a drink, but as an experience. What started as a creative outlet quickly grew into a mission to push the boundaries of what boba could be. We wanted to create drinks that were more than just refreshing—they were memorable, unexpected, and deeply personal.

Our inspiration comes from many places. Childhood favorites remind us of the joy that simple flavors can bring. Travel experiences open our eyes to the richness of global ingredients and traditions. And a commitment to continuous learning drives us to experiment, innovate, and perfect our craft. At Urban Ritual, every drink tells a story—a story of nostalgia, adventure, and discovery.

But we didn’t stop there. We wanted to share our love for boba with the world, beyond the walls of our tea shops. That’s how the idea for our boba pouches was born. We envisioned a product that was as convenient as it was delicious—something you could grab on the go, share with friends, or enjoy wherever life takes you. Whether it’s a quick pick-me-up during a busy day or a sweet moment shared with loved ones, our boba pouches are designed to bring people together, one sip at a time.

At the core of Urban Ritual is a belief that great boba should be accessible to everyone, everywhere. We’re not just serving drinks; we’re creating connections—to each other, to our roots, and to the world. Every ingredient we use, every flavor we craft, and every pouch we create is a reflection of our commitment to quality, creativity, and community.